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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

A. Preferences, Value, Operator, Lists
B. Customers, Value, Operator, Content
C. Lists, Value, Operator, Images
D. Attribute, Value, Operator, Content

Question 2

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

A. Create separate data extensions for each communication type and customize the subscription page.
B. Create suppression lists for each communication type, and associate the suppression list on the send definition.
C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
D. Create publication lists for each communication type, and associate the publication list on the send definition.

Question 3

How is Primary Key used?

A. Primary Key is used when defining a Send Relationship
B. Primary Key identifies a row or a field in a data extension as unique
C. Primary Key is the unique value to identify a subscriber
D. Primary Key prevents data from being overwritten in a data extension

Question 4

Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

A. Hard Bounce
B. Validation Error
C. Soft Bounce
D. Unsubscribed

Question 5

What is a personalization string?

A. The snippet of text at the top of the email that is visible before an email has been opened
B. An automated way of scraping a website for content to populate inside of an email
C. A snippet of text that inserts subscriber attributes into an email
D. A content area that will display based on a subscriber attribute

Solutions: