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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

A) Immediately
B) Hourly
C) Every 15 minutes
D) Daily

2. What can you learn from segment compare on the segment detail tab?

A) To compare users, engagement activity and other actions across segments displayed
B) To understand view time purchases attributes revenue by category
C) To understand what campaign use the segment for targeting
D) To view individual users that are part of the segment

3. Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A) Einstein Recipes
B) Promotions
C) Einstein Decisions
D) Catalog Items

4. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A) Product ETL
B) Manual Segment ETL
C) Transaction ETL
D) External Email Campaign Events ETL

5. What is the unified customer profile?

A) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A profile view for administrators to see activity across all of the customer touch points

Solutions: