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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as 'Is Testable'.
B) Associate the data extension to the Campaign.
C) Save the data extension in the Test Folder.

2. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure characters in the CSS tags are limited to 16kB.
B) Ensure the 'Optimize for Gmail' checkbox is selected.
C) Ensure fallback content has been configured for Gmail.

3. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?

A) Create a new, friendly From Name for the updated program.
B) Purge inactive subscribers to avoid high bounce rates.
C) Send to subscribers, asking for them to confirm opt-in.

4. Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Verification
B) Send Email
C) Wait

5. Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

Solutions: