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Less time for high efficiency

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) Total Sales / ACV Weighted Distribution
B) Total Sales x ACV Weighted Distribution
C) ACV Weighted Distribution - Total Sales
D) ACV Weighted Distribution / Total Sales

2. Which of the following is the first step in the multivariate clustering process?

A) Create clusters based on relevancy and opportunity
B) Identify store-level demographic profiles
C) Identify product demographic affinity profiles
D) Calculate product demand potential

3. What is the primary purpose of a promotional strategy?

A) To create a long-term business plan for overall company growth.
B) To manage supply chain operations and inventory levels.
C) To determine the pricing strategy for all products in the store.
D) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.

4. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Why?', 'How?', and 'What Next?'
B) 'What?', 'So What?', and 'Now What?'
C) 'What If?', 'Why Not?', and 'What's Next?'
D) 'Who?', 'What Happened?', and 'What Now?'

5. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Machine Learning
B) Historical Data, Statistical Models and Machine Learning
C) Historical Data and Statistical Models
D) Statistical Models and Machine Learning

Solutions: