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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 4
C) 6
D) 8

2. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Funnel Analysis Report
B) Audience Usage Report
C) Campaign Activity Report
D) Media Discovery Report
E) Buyer Exchange Report
F) Audience Discovery Report

3. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

4. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built within the platform using logic to connect audiences.
C) They are built by data partners using complex algorithms of multiple data attributes.
D) They are built by ingesting online data from partner sites.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global DMP nerve center
C) Horizontal regional empowerment
D) Full agency control
E) Global template with local nuances

Solutions: