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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - First-party data ingestion methods - BlueKai Core Tag deployment - Mobile SDK integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which of the following strategies exhibits Oracle DMP data scoping best practices?
- A. Collect only personally-identifiable information, to correlate it within the DMP.
- B. Collect and store only online interactions, as the DMP is an online platform.
- C. Collect strategic data points, designed to identify customer engagement.
- D. Collect all data, regardless of granularity, to manage it within the DMP.
Correct Answer: C 🗳️
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
- A. Social | real-time bidding
- B. Site optimization | flat fee
- C. Email | auction
- D. Search | % of spend
- E. Media targeting | cost-per-stamp
- F. Dynamic creative optimization | flat fee
Correct Answer: D 🗳️
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
- A. Target
- B. Buy
- C. Avoid
- D. Optimize
Correct Answer: B 🗳️
Which of the following is a reason to review and update a taxonomy?
- A. There are too many categories in the taxonomy and it is hard to find the right data.
- B. The Category Value Assessment has been requested and addressed.
- C. It has been a month since the last audit was conducted.
- D. Taxonomy permissioning has been activated.
Correct Answer: D 🗳️
You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?
- A. The data from the tag will be available after 24 hours in the Provider Inventory Report.
- B. The data from the tag will be available immediately in the Provider Inventory Report.
- C. The data from the tag will be available after 48 hours in the Provider Inventory Report.
- D. It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
- E. It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
Correct Answer: A 🗳️





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