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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs |
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files are placed in the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Correct Answer: B 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Add [PREVIEW] to the subject line validation list
- B. Require several campaign approvals
- C. Use Proof instead of [PREVIEW]
- D. Wrap the subject line with AMP script
Correct Answer: A 🗳️
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
- B. A multiplier is applied to each SMS message based on the destination country
- C. The majority of NTO's subscriber base is in the United States.
- D. Each email consumes five super messages when sending below a certain threshold.
Correct Answer: B 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Add custom fields not included in the Send Log Template
- B. Set the period to a fixed date in the Data Retention Policy
- C. Apply an appropriately-scoped Data Retention period
- D. Log attribute data necessary for auditing communications
- E. Log all variable data captured in emails at send time
Correct Answer: A,C,D 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
- A. The email will avoid detection by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Correct Answer: C,D 🗳️
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