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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Configure the filter DE to auto-refresh dally in properties.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

2. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Requirement to have Custom URLs on images hosted in Marketing Cloud
B) Requirement to have Custom URLs on Cloud Pages
C) Sending. Volume > 250,000 Email/Month

3. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insight

4. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Use an interactive form from email Studio to collect this information
C) Web Studio to capture Query parameters from social media link.

5. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A) List-Unsubscribe header
B) Universal Unsubscribe
C) Profile Center Unsubscribe

Solutions: