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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

2. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) Spam complaints.
B) Click Through rate
C) Email Complain Rate
D) HTML Open Rate

3. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Automatically remove prospects from the program when an email reply trigger is met.
B) Set the Engagement Studio program to repeat every 10 days.
C) Increase the wait time on the Email send action steps.
D) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

4. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A) False
B) True

5. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A) Replace with a Marketing Cloud Account Engagement form
B) Maintain the current form
C) Use another third-party form
D) Set up a form handler

Solutions: