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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?
A) lead records
B) registration records
C) response records
D) fulfillment records
2. You need to associate a market segment with a specific advertising vendor.
What should you do?
A) Create a campaign and add the market segment to it.
B) Create the market segment and add a campaign to it.
C) Create a media outlet and add the market segment to it.
D) Create the market segment and add a media outlet to it.
3. Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
A) Description
B) Vendor
C) Rate
D) Rate Type
4. What do cross-campaign rules control?
A) The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
B) The maximum number of mailing lists a contact can subscribe to.
C) The maximum number of times the contact can be counted in campaign result metrics.
D) The maximum number of campaigns a contact can participate in.
5. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Lead
B) Staff
C) Visitor
D) Vendor
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A,B | Question # 4 Answer: C | Question # 5 Answer: A,B |





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