How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam
Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam
Introduction
Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.
According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.
Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.
In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.
What Are Skills Covered in Official Exam?
The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:
- Dynamics 365 customer voice
The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.
- Monitoring leads, contacts, and accounts
This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.
- Marketing emails
Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.
- Marketing forms and pages
Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.
- Customer journey control
An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.
- Managing events and webinars
Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.
- Marketing app configurations
Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.
- Segments and lists and their management
A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations |
| Topic 3: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance - Design and create customer journeys |
| Topic 4: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Design and create marketing emails - Preview, test, and validate emails - Configure email settings and delivery |
| Topic 5: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Use segment insights - Create and manage static segments |
| Topic 6: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling - Create and publish marketing pages |
| Topic 7: Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics |
| Topic 8: Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |





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