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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A. Smarter Commerce
B. Predictive Analytics
C. Financial Performance Management
D. Business Intelligence

Question 2

What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?

A. 50
B. 150
C. 100
D. No limit

Question 3

How would you overcome the objection "IBM is too expensive"?

A. Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
B. Compare total cost of ownership (entitlements, IT installation, configuration and programming)
C. Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
D. Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills

Question 4

During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A. What happens when you need to combine information from multiple data sources to produce business reports?
B. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
C. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
D. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?

Question 5

An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A. IBM Cognos Disclosure Management Express
B. IBM SPSS Modeler Premium
C. IBM Cognos Controller Express
D. IBM Cognos Express

Solutions: