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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Engagement Frequency - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization |
| Topic 2: Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Topic 3: Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Topic 4: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 5: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage |
| Topic 6: Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Topic 7: Journey Orchestration | 25% | - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Activities and decision splits |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is true about SMS keywords other than HELP and STOP?
A) keywords in child business unit can be shared between other child business units
B) keywords in parent or child business unit are available only in that business unit
C) keywords in parent business unit are automatically available to all child business units
D) keywords in parent business unit can be shared to any child business units
2. 3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A) switched off
B) mobile is in another call
C) Low battery
D) out of cellular network coverage
E) SMS sent to landline number
3. What three reasons explain why an SMS message may fail to reach a mobile device?
A) The user is currently on a call.
B) The user is out of range of cellular networks
C) The number used to send the SMS was a landline
D) The mobile device is powered off
E) The mobile device has a low battery.
4. Whichis true about SMS Keywords other than HELP or STOP?
A) Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
B) Keywords created at the parent business unit, are available in all the child businessunits
C) Keywords created at a business unit level, whether parent or child, remain available only to that business unit
D) Keywords created in anybusiness unit can be shared to any other business unit
5. What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A) banner
B) Product
C) Content
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D,E | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: A,B,C |





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