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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
C) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
D) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on

2. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Campaign Delivery Rules
B) Identity Stitching Settings
C) Event Filters
D) Metric Filters

3. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for customer retention
B) To understand effective touchpoints for brand awareness
C) To understand effective touchpoints for conversion
D) To understand effective touchpoints for content velocity

4. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A) Create Data Export Rules
B) Enable Real-Time Data Sync
C) Define Metrics and Dimensions
D) Apply a Date Range Filter

5. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Conversion Metric Cohort
B) Latency Table
C) Rolling Calculation
D) Custom Dimension Cohort

Solutions: