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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
B) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
C) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Interviews be conducted after layoffs have occurred.
C) Volunteers from the entire group be solicited for interviews.
D) A random sampling of the managers be interviewed.

3. Media content analysis is a systematic procedure used for:

A) selecting the best media channel.
B) understanding public opinion trends formed under media influence.
C) defining the most popular media.
D) defining what media are talking about.

4. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Present data and anecdotes demonstrating the magnitude of the problem.
B) Develop a detailed plan that addresses the most pressing cultural tensions.
C) Connect employees with more experienced peers to accelerate culture adoption.
D) Create consistent employee communications about organizational priorities.

5. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Recommend disclosure only if customers or media raise concerns
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Follow leadership's direction since the issue is minor and unlikely to escalate

Solutions: