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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Management Foundations | - Category management principles and framework
|
| Topic 2: Execution and Business Planning | - Category execution and collaboration
|
| Topic 3: Data and Analytics | - Retail and shopper data analysis
|
| Topic 4: Category Strategy Development | - Strategic category planning
|
| Topic 5: Shopper and Retail Insights | - Behavioral and shopper analytics
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What is the primary purpose of gathering Shopper Data in category management?
- A. To increase the number of products on store shelves
- B. To monitor employee performance in stores
- C. To identify clear insights that guide actions and decisions
- D. To track the shipping process of products
Correct Answer: C 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Dollars per Unit
- B. Increase in Total Baskets
- C. Increase in Number of Households
- D. Increase in Units per Trip
Correct Answer: D 🗳️
Explanation: Only visible for TestValid members. You can sign-up / login (it's free).
The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.
- A. Quantile Regression
- B. Polynomial Regression
- C. Decision Tree Regression
- D. Linear Regression
Correct Answer: D 🗳️
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Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
- A. Retail POS Data and Syndicated POS Market Data
- B. Focus Groups and In-Store Observations
- C. Loyalty Card Data and Household Panel Data
- D. Social Media Analytics and Web Traffic Data
Correct Answer: C 🗳️
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What stores would be included in a High Demand/High Opportunity Cluster?
- A. Stores 100 and 108
- B. Stores 101, 103, 106 and 107
- C. Stores 100, 103, 107 and 108
- D. Stores 103 and 107
Correct Answer: D 🗳️
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